Looks like Hasbro is tapping into the app market for their Star Wars products for 2016. The image above is captured from the Hera’s A-wing packaging and it looks to be present on all products set for release this fall. No word yet on the features of the app but surely we’ll learn about that at SDCC.
UPDATE: The app is built by Bad Robot Interactive and will allow people to film their toys and add movie special effects. Thanks to @TheSuperJedi for the info.