Lucasfilm Registers Star Wars: Rivals Trademark

Lucasfilm has filed two new trademark applications for something called “Star Wars: Rivals”.  The descriptions are as follows:

“Apparatus for recording, transmission or reproduction of sound or images; audio books; audio recordings; audio and visual recordings; video game software; computer programs and software; downloadable electronic publications; downloadable game software; downloadable mobile applications; consumer electronics and accessories therefor; eyeglasses and sunglasses and accessories therefor; binoculars; decorative magnets; graduated rulers; microphones; helmets; flotation vests; protective face masks not for medical purposes; snorkels; swimming goggles; swim masks”


“Education and entertainment services”


  • mic windu

    rival 3.75 SA toy company…?

  • RumDumb

    Make it 5 years and I’m in!

    • Lord Toys

      That would be Awesome…..

  • Agnez Mo-o

    toyline or tv series??

    • General Hux

      Mobile App, most likely.

  • RumSleg

    Sounds like another iPhone game where all the good guys from the entire saga fight all the bad guys.

    And I can see it now… free to download, with in-app purchases to make it halfway interesting.

    • General Hux

      Exactly my thoughts.

    • 80sRobot

      I was thinking similarly. Like the SW universe version of DC’s Injustice one-on-one fight game series. The last SW game like this was 20 years ago: Masters of Teräs Käsi


    The clue is in decorative magnets………for this I have no doubt.

  • Danny

    So is rivals replacing Rebels?

  • General Hux


  • Brian Beck

    some way to prevent the un-specialized editions from coming out…..ever ?

  • RumDumb

    You left out 3.75″ SA action figures