Tag Archives: packaging

Cardback Shrinkage for The Last Jedi Basic Figures

Our friend and First Order Transmissions co-host Corey has gotten his mechanical hand on the first 11 basic figures from The Last Jedi. Interestingly, Hasbro has elected to scale down the cardbacks once again similar to what they did for the “Lava Vader” and Star Wars Rebels line looks.

Stay tuned for additional images and reviews for all of the first 11 figures coming soon.

Your Eyes Can Deceive You. Don’t Trust Them.

There seems to be a touch of confusion surrounding the Celebration Exclusive 6″ Luke Skywalker in regard to the card back. The photography shown on HasbroToyShop today doesn’t convey the reflective quality of the special foil treatment it has, leading to claims that the card back is different. We can confirm that it is the EXACT SAME as what was sold at Star Wars Celebration. The two products were simply photographed under different lighting conditions and at different angles. DO NOT overpay for the Celebration Exclusive “foil card” version.

UPDATE: The Return of the Double Racing Stripe

NY Toy Fair gets under way in a few weeks and, as you know, this year marks the 40th Anniversary of Star Wars. Packaging across many brands will display the above logo and the return of the iconic double racing stripe — at least until the marketing push for The Last Jedi begins that is.

UPDATE: JediNews is currently posting their coverage of the UK Toy Fair in London and this post confirms our teaser from earlier today. Revell’s packaging design always carries the current (or in this case, upcoming) line look for the Star Wars brand and we expect it will be no different for the 40th Anniversary branded products.

The Force Awakens Products Launch Date

SW15BoxArt1

StarWars.com has officially announced the product release date for The Force Awakens as September 4. We also get the first official look for the packaging featuring Kylo Ren! Plus, we get additional detail about “Force Friday”!

StarWars.com is thrilled to announce that Star Wars: The Force Awakensproducts will land in our galaxy on September 4, 2015, at 12:01 a.m. — “Force Friday” — with stores around the world opening their doors at midnight for a special celebration of all things Star Wars. It will be a day long remembered.

Hasbro Unveils Star Wars Rebels Packaging at NYCC

SWrebels-packaging

 In anticipation of Lucasfilm’s Star Wars Rebels panel at New York Comic Con (Saturday, October 12, 2013, from 2:45 p.m. – 3:45 p.m. in room 1E of the Javits Convention Center) Hasbro is officially unveiling the packaging treatment for its Star Wars Rebels 3.75-inch action figure line supporting the upcoming animated series. Click on through for the full press release.

Continue reading Hasbro Unveils Star Wars Rebels Packaging at NYCC

Blind Box Saga Legends & Mission Series in Japan

200006140000_1

Blind packaged mini figures is all the rage these days especially for line like LEGO and KRE-O. It appears that Hasbro is taking it a bit further as the Saga Legends & Mission Series lines are combined in a Trading Figure assortment which are blind boxed in Japan courtesy of these images from Toy Sapiens. What do you think of a concept like this coming to the US for action figures?

Thanks to our friend Matt from JediNews for the tip.

Black Series Taped Fresh from the Case?

TBS-tapeshot

Yak Face reader Adam Vinson, writes in with an interesting find at his Target. It appears that the latest batch of The Black Series figure have the bubble taped fresh from the case in order to address the bubble adhesion issue. Here is his report:

Looks like Hasbro is reading the reports or at least Target is….Notice the tape, this was a fresh new case, all of the figures had it.

AOTC Yoda Line Look Confirmed

In February we brought you the first look at the Yoda line look Lucas Licensing has planned for merchandise in 2013 to coincide with the Attack of the Clones in 3D marketing. On friday, SDCC hosted a Star Wars Collectibles panel and within the presentation you can see confirmation of this theme throughout first few pages of the slideshow. To learn what was discussed at the panel, check out JediInsider.com