I completely agree with this post. We’ll never see 10-POA figures for $5.29 again (short of some big sales) but we can see them for $7.99 or $8.99 at the most if they take advantage of the global avalanche of marketing and sales that will accompany Episode VII and the other future movies in the franchise. They’ll have a colossal tidal wave to ride and reap huge profits, allowing them to invest more in the quality of their product and give collectors and kids more for their money. Maybe we won’t see a dramatic price drop but we can see the prices level out once there’s a far bigger and more excited market for new figures and other toys.

On the other hand: the current leadership at Hasbro has demonstrated some pretty inept decision-making with the license over the past few years, so who knows if they’ll take advantage of this giant global opportunity (and in tandem with the Disney empire) to make Star Wars something truly special and exciting again. If their accountants and other suits keep insisting on cutting corners everywhere they look to placate their board meetings and shareholders then the Episode VII toys won’t live up to some of our hopes. Voices need to be heard at Celebration Anaheim and San Diego Comic-Con later this summer, and louder than ever.

No, but $8 seems doable for a line with average of 10 pts articulation mass produced. Throw in some gems with 14 pts, and mix in some senator types with 6 – 8 pts. Hasbro should not go extreme with cutbacks for anything now that new films are coming to boost retailer support into the stratosphere… It’s time for Hasbro to hold up their end of the bargain again.