oh i’ve watched it all and love it all. yea i thought that deal was pretty goofy.
so goofy that Lucas knew what he was doing in 1986 by not producing any more toys or movies or merchandise from the SW universe allowing the license to lapse, so that by the time it was ready to be negotiated again he took then owner Hasbro to task with getting that monumental deal

i love hasbro and i love toys and i feel that that passion entitles me to critique the brand and the company how i see fit.

If you haven’t already, watch the netflix doc “The toys that made us”.
In the early days Kenner only had to pay Lucasfilm a nickel on each dollar made from the toys, or so they say.

yea just the same as Nike views their tech-pants and $70 dollar trainers as “luxury items” and charge $130 for some $70 trainers.
no one buys them AT ALL then 3 months later they get marked down to $70.
the higher pricing is to make the items more desirable to a certain amount of people who think themselves as luxurious.
its called “elite” or “luxury” pricing. its an exaggerated model that weeds out the must haves from the eh ill get it laters.
somebody is on record discussing all of this….its in official nike documents.
they control supply and demand by changing production numbers on certain items every 3 years.
TONS of psychology involved

social media helps support this asinine practice. the people who pay $130 for $70 trainers are the ones who seem to have to post them first on social media because it gives them a false sense of entitlement

Hasbro/Disney is doing this exact thing with Star Wars toys and merchandise

it has no bearing on the hobby. the only thing it affects is overhead, profit margins ,gains /loses and quarterly bonuses. the more the people pay the inflated exorbitant pricing for this BS right out the gate just to post on Instagram first so Mr Steve 18 can like the pics, the fatter the pockets get.
Hasbro is in no position to go broke from this franchise, i dont give a fly rats butt what some wall street says that toy sales are down 1.8 percent
Hasbro is not hurting and wont be hurting for a while.
all of the QC cost cutting isn’t to save a company from going under, it’s making a powerful company even more powerful.

That’s what haters would call a “Plothole” even though it isn’t.

True, but the problem is you can never tell what will be the next Reven, or 40th Luke, I’m just paranoid enough that if its something I want, just get it, and shrug when it drops in price.

Agreed, they have become “luxury toys.”