{"id":25327,"date":"2015-08-04T10:58:26","date_gmt":"2015-08-04T15:58:26","guid":{"rendered":"https:\/\/yakfaceforums.com\/main\/?p=25327"},"modified":"2015-08-04T11:33:24","modified_gmt":"2015-08-04T16:33:24","slug":"toysrus-release-force-friday-details","status":"publish","type":"post","link":"https:\/\/yakfaceforums.com\/main\/2015\/08\/04\/toysrus-release-force-friday-details\/","title":{"rendered":"Toys”R”Us Release Force Friday Details"},"content":{"rendered":"

\"Force-Friday-Artwork\"<\/a><\/p>\n

Toys”R”Us has issued a press release detailing the events of their Force Friday\/Midnight Madness being held at stores across the world. Click on through<\/a> for the full details.
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WAYNE, NJ (August 4, 2015)\u00a0<\/b>\u2013 Toys\u201cR\u201dUs\u00ae<\/sup>\u00a0is going into hyperdrive and preparing an out-of-this-galaxy, global celebration for the upcoming debut of toys based on the next chapter of the\u00a0Star Wars\u2122<\/sup><\/i>\u00a0Saga at 12:01am on Force Friday, September 4. Counting down to the highly anticipated toy launch and this fall\u2019s new theatrical release,\u00a0<\/em>Toys\u201cR\u201dUs stores worldwide and\u00a0Toysrus.com<\/a>\u00a0have transformed into\u00a0Destination: Star Wars<\/i>, every fan\u2019s retail source for The Force with hundreds of new products, including those only available at Toys\u201cR\u201dUs. On Force Friday, Toys\u201cR\u201dUs stores around the globe will open their doors for special midnight opening festivities, providing customers of all ages the opportunity to be among the first to purchase must-have merchandise, receive exclusive giveaways and immerse themselves in all things\u00a0Star Wars<\/i>. The company\u2019s international flagship store, Toys\u201cR\u201dUs Times Square in New York City, will host a historic\u00a0Star Wars<\/i>\u00a0toy exhibition leading up to the grandest midnight opening celebration of all, welcoming legions of eager fans with costumed characters, signing events, giveaways and more all day on Thursday, September 3.<\/p>\n

Click to Tweet:<\/a>\u00a0<\/strong>.@ToysRUs<\/a>\u00a0announces nationwide midnight openings for #ForceFriday & epic #ToysRUsTimesSquare celebration! #DestinationStarWars<\/p>\n

\u201cSince the introduction of the first\u00a0Star Wars<\/em>\u00a0toy in 1977, Toys\u201cR\u201dUs has served as the ultimate destination for\u00a0Star Wars<\/em>\u00a0playthings, providing millions of kids and collectors worldwide with their most beloved memorabilia,\u201d said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys\u201cR\u201dUs, Inc. \u201cSince then,\u00a0Star Wars<\/em>\u00a0has become a time-honored franchise with loyal fan interest, making it a perennial, top-selling licensed property. With the upcoming introduction of the new\u00a0Star Wars<\/em>\u00a0toy line, we\u2019re excited to welcome the next generation of fans into our stores around the world with exclusive products, special events, feature shops and giveaways.\u201d<\/p>\n

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Toys\u201cR\u201dUs to Help Fans Worldwide Build Their Toy Empires<\/strong><\/p>\n

With operations in 38 countries, Toys\u201cR\u201dUs is leveraging its global footprint and position as the toy authority to provide an unprecedented\u00a0Star Wars<\/em>experience worldwide. On Force Friday, September 4, Toys\u201cR\u201dUs locations in Australia, Canada, China, France, Germany, Japan, Poland, Portugal, Spain and the U.K, will open at 12:01am to welcome eager shoppers. The first customers to line up for the big product debut will receive\u00a0Star Wars<\/em>giveaways, including an exclusive poster, as well as the chance to be among the first to purchase exclusive\u00a0Star Wars<\/em>\u00a0merchandise in dedicated front-of-store feature shops.<\/p>\n

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Leading up to Force Friday, stores in each of these countries will count down the minutes to 12:01am on September 4 with digital clocks, as well as\u00a0Star Wars<\/em>-themed microsites on each of their respective e-commerce pages. Social media users can follow the company\u2019s worldwide midnight openings on each country\u2019s social media channels, as well as via the Toys\u201cR\u201dUs U.S. Twitter channel,\u00a0@Toysrus<\/a>.<\/p>\n

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Midnight Openings Descend on\u00a0Destination: Star Wars\u00a0<\/em>in the U.S.<\/strong><\/p>\n

When the clock strikes 12:01am on September 4, all Toys\u201cR\u201dUs stores in the U.S. will open their doors, giving customers the opportunity to be among the first to purchase hundreds of new\u00a0Star Wars<\/em>\u00a0playthings, including a wide variety of merchandise they can\u2019t find anywhere else.*<\/sup>\u00a0As an added bonus, little Jedi Knights and their families attending midnight opening events will have the chance to receive special giveaways, including a limited edition LEGO\u00ae<\/sup>\u00a0Star Wars<\/em>\u00a0Commemorative Brick and an exclusive\u00a0Star Wars<\/em>\u00a0poster, while supplies last.**<\/sup>\u00a0Also at midnight on Force Friday, shoppers will be able to browse and purchase the new products online at\u00a0Toysrus.com\/StarWars<\/a>.<\/p>\n

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Those eager to count down to the highly anticipated toy debut can now find digital clocks at all Toys\u201cR\u201dUs locations nationwide and online atToysrus.com\/DestinationStarWars<\/a>. Beginning on Force Friday, dedicated\u00a0Star Wars<\/em>\u00a0feature shops will be found at the front of all stores nationwide, featuring a combination of figures, construction sets, accessories and more, plus updated countdown clocks reset to tick off the minutes to the release ofthe new movie.<\/p>\n

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Additionally, gamers can now preorder\u00a0Star Wars Battlefront\u2122<\/sup><\/em>, the ultimate\u00a0Star Wars<\/em>\u00a0video game experience, along with Disney Infinity 3.0\u00a0Star Wars<\/em>, at Toys\u201cR\u201dUs stores nationwide and online at Toysrus.com\/StarWars.<\/p>\n

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For the latest\u00a0Destination:<\/em>\u00a0Star Wars<\/em>\u00a0news and updates, fanatics can follow\u00a0@ToysRUs on Instagram and Twitter, as well as Facebook.com\/Toysrus. Followers are encouraged to post photos of their\u00a0Star Wars<\/em>\u00a0toy empire, themselves dressed in their best\u00a0Star Wars<\/em>\u00a0cosplay and their midnight opening experience, as well as engage with one another and Toys\u201cR\u201dUs using #DestinationStarWars.<\/p>\n

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The Force is Strong at Toys\u201cR\u201dUs Times Square<\/strong><\/p>\n

The biggest midnight opening celebration will take place at the company\u2019s international flagship store in New York City, Toys\u201cR\u201dUs Times Square, where fans of all ages are encouraged to come dressed as their favorite\u00a0Star Wars<\/em>\u00a0character and take part in dozens of one-of-a-kind activities designed especially for\u00a0Star Wars<\/em>\u00a0aficionados.***<\/sup><\/p>\n

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The World\u2019s Greatest Toy Store\u2122<\/sup>\u00a0is kicking the party off early with a special exhibition featuring prototypes, originals and early editions of some of the best-known\u00a0Star Wars\u00a0<\/em>toys in the world, curated by Rancho Obi-Wan, Inc., a non-profit museum that houses the Guinness World Record-certified largest collection of\u00a0Star Wars<\/em>\u00a0memorabilia. Presented prominently throughout the store, \u201cDestination:<\/em>\u00a0Star Wars<\/em>\u00a0\u2013 The Experience,\u201d will be on display from Wednesday, August 26 through Monday, September 7 and will feature dozens of notable collectibles based on all six feature films from the\u00a0Star Wars<\/em>Saga, including the original first four mail-away action figures from 1978, a large-sized Chewbacca figure in never publicly-released\u00a0The Empire Strikes Back<\/em>\u00a0packaging from Kenner Products and a rare 2003 LEGO\u00a0Star Wars<\/em>\u00a0Cloud City building set.****<\/sup><\/p>\n

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The adventure kicks into high gear on Thursday, September 3, when the store hosts\u00a0Star Wars<\/em>\u00a0activities throughout the day, beginning at 9am****<\/sup>, including:<\/p>\n

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