{"id":25656,"date":"2015-08-25T23:12:18","date_gmt":"2015-08-26T04:12:18","guid":{"rendered":"https:\/\/yakfaceforums.com\/main\/?p=25656"},"modified":"2015-08-25T23:15:47","modified_gmt":"2015-08-26T04:15:47","slug":"star-wars-force-friday-preview","status":"publish","type":"post","link":"https:\/\/yakfaceforums.com\/main\/2015\/08\/25\/star-wars-force-friday-preview\/","title":{"rendered":"Star Wars Force Friday Preview"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9eFgKVrzEfg\" width=\"500\" height=\"289\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The next generation of Star Wars toys, collectibles, books, and apparel is in range!<\/p>\n<p>Star Wars: The Force Awakens products will land in our galaxy on September 4, 2015, at 12:01 a.m. \u2014 \u201cForce Friday\u201d \u2014 with stores around the world opening their doors at midnight for a special celebration of all things Star Wars. It will be a day long remembered. Click on through for the complete press release.<\/p>\n<p><!--more--><\/p>\n<p><strong><em>The Force Awakens<\/em><\/strong><strong>\u00a0Around the World:<\/strong><\/p>\n<p><strong><em>Star Wars<\/em><\/strong><strong>\u00a0Fans Invited to Join Epic Global Event on YouTube<\/strong><\/p>\n<p><strong>\u00a0<\/strong><em>Toy unboxing phenomenon goes live globally for the first time ahead of \u2018Force Friday\u2019<\/em><\/p>\n<p><em>Online event featuring talent from the Maker Studios network gives fans first look at film-inspired toys ahead of midnight madness at retail\u00a0<\/em><\/p>\n<p><strong>Glendale, Calif. (Aug. 26, 2015)<\/strong>\u00a0\u2013\u00a0<em>Star Wars: The Force Awakens<\/em>\u00a0products are set to be unveiled in the world\u2019s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year\u2019s Eve style celebration featuring top digital stars from the Maker Studios network.<\/p>\n<p>\u201c<em>Star Wars<\/em>\u00a0toys have always played an important role in how our fans interact with the Saga,\u201d says Lucasfilm President Kathleen Kennedy. \u201cThey\u2019ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular\u00a0<em>Star Wars: The Force Awakens<\/em>\u00a0products will continue that tradition.\u201d<\/p>\n<p>Kicking off in Sydney, Australia on the morning of September 3, and continuing through Asia, Europe, Canada, and North &amp; South America, selections from the new toy line will debut to global fanfare leading up to retailers around the globe opening their doors at midnight.<\/p>\n<p><a href=\"https:\/\/yakfaceforums.com\/main\/wp-content\/uploads\/2015\/08\/FF_coutndown.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-25659\" src=\"https:\/\/yakfaceforums.com\/main\/wp-content\/uploads\/2015\/08\/FF_coutndown-300x300.jpeg\" alt=\"FF_coutndown\" width=\"300\" height=\"300\" srcset=\"https:\/\/yakfaceforums.com\/wp-content\/uploads\/2015\/08\/FF_coutndown-300x300.jpeg 300w, https:\/\/yakfaceforums.com\/wp-content\/uploads\/2015\/08\/FF_coutndown-150x150.jpeg 150w, https:\/\/yakfaceforums.com\/wp-content\/uploads\/2015\/08\/FF_coutndown.jpeg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>\u201cOver the course of 18 hours, some of Maker Studios\u2019 biggest stars will each be unboxing a new toy from the\u00a0<em>Star Wars: The Force Awakens\u00a0<\/em>product line<em>\u00a0<\/em>in a different city around the world and sharing the experience\u00a0<em>live<\/em>\u00a0on YouTube.\u201d said Leslie Ferraro, President, Disney Consumer Products. \u201cWe\u2019ve seen tremendous excitement for these new products and can\u2019t wait to see the global reaction from the\u00a0<em>Star Wars<\/em>\u00a0fan community.\u201d<\/p>\n<p>The\u00a0<a href=\"https:\/\/www.youtube.com\/user\/starwars\"><em>Star Wars<\/em>\u00a0YouTube channel<\/a>\u00a0will host the live stream, which kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), with the grand finale at Lucasfilm in San Francisco at 8 a.m. PDT\u00a0 (11 a.m. EDT) on Thursday, Sept. 3. Each of the 15 locations will reveal a new product inspired by\u00a0<em>Star Wars: The Force Awakens<\/em>.<\/p>\n<p>These \u201cunboxing\u201d videos will feature online personalities sharing the excitement of opening the new\u00a0<em>Star Wars: The Force Awakens<\/em>\u00a0toys. Unboxing videos overall have captivated millions of Internet viewers and continue to grow in popularity.\u00a0Eighteen of the top 100 most viewed YouTube Channels worldwide are dedicated to toys and toy unboxings. These 18 channels accounted for 8.1 billion views in Q1 2015.<a href=\"x-webdoc:\/\/5F9522DA-F13F-44D9-86FE-59018C3EC412\/#_ftn1\" name=\"_ftnref1\">[1]<\/a><\/p>\n<p>\u201cWe\u2019re excited to be part of this first-of-its-kind initiative,\u201d said Chris M. Williams, Chief Audience Officer, Maker Studios. \u201cThe unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts.\u201d<\/p>\n<p>The global unboxing event will incorporate traditional toy unboxers such as the popular\u00a0<strong>EvanTubeHD<\/strong>, channels featuring families such as<strong>\u00a0Bratayley<\/strong>, lifehack specialists such as\u00a0<strong>ExpCaseros<\/strong>, gamers such as\u00a0<strong>AlexBy11<\/strong>\u00a0and\u00a0<em>Star Wars<\/em>\u00a0fans from around the world, including\u00a0<strong>Chris Pirillo<\/strong>, bringing with them a broad audience and appeal. The global line-up includes:<\/p>\n<p>&nbsp;<\/p>\n<table width=\"684\">\n<tbody>\n<tr>\n<td width=\"135\"><strong>COUNTRY<\/strong><\/td>\n<td width=\"143\"><strong>CITY<\/strong><\/td>\n<td width=\"158\"><strong>MAKER TALENT<\/strong><\/td>\n<td width=\"143\"><strong>LOCAL TIME 9\/3<\/strong><\/td>\n<td width=\"107\"><strong>EDT<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"135\">Australia<\/td>\n<td width=\"143\">Sydney<\/td>\n<td width=\"158\">Bratayley<\/td>\n<td width=\"143\">07:45<\/td>\n<td width=\"107\">17:45 9\/2<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">Japan<\/td>\n<td width=\"143\">Tokyo<\/td>\n<td width=\"158\">Einshine<\/td>\n<td width=\"143\">11:00<\/td>\n<td width=\"107\">22:00 9\/2<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">Korea<\/td>\n<td width=\"143\">Seoul<\/td>\n<td width=\"158\">Dollastic<\/td>\n<td width=\"143\">12:00<\/td>\n<td width=\"107\">23:00 9\/2<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">Hong Kong<\/td>\n<td width=\"143\">Hong Kong<\/td>\n<td width=\"158\">Dante Basco<\/td>\n<td width=\"143\">12:00<\/td>\n<td width=\"107\">00:00 9\/3<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">France<\/td>\n<td width=\"143\">Paris<\/td>\n<td width=\"158\">AyPierre<\/td>\n<td width=\"143\">09:00<\/td>\n<td width=\"107\">03:00 9\/3<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">Spain<\/td>\n<td width=\"143\">Madrid<\/td>\n<td width=\"158\">AlexBy11<\/td>\n<td width=\"143\">11:00<\/td>\n<td width=\"107\">05:00 9\/3<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">Germany<\/td>\n<td width=\"143\">Berlin<\/td>\n<td width=\"158\">Reyst<\/td>\n<td width=\"143\">12:00<\/td>\n<td width=\"107\">06:00 9\/3<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">England<\/td>\n<td width=\"143\">London<\/td>\n<td width=\"158\">GamingBeaver<\/td>\n<td width=\"143\">11:30<\/td>\n<td width=\"107\">06:30 9\/3<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">Brazil<\/td>\n<td width=\"143\">Rio de Janeiro<\/td>\n<td width=\"158\">Malena010102<\/td>\n<td width=\"143\">08:30<\/td>\n<td width=\"107\">07:30 9\/3<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">USA<\/td>\n<td width=\"143\">New York<\/td>\n<td width=\"158\">EvanTubeHD<\/td>\n<td width=\"143\">08:30<\/td>\n<td width=\"107\">08:30 9\/3<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">Canada<\/td>\n<td width=\"143\">Toronto<\/td>\n<td width=\"158\">Quill18<\/td>\n<td width=\"143\">09:00<\/td>\n<td width=\"107\">09:00 9\/3<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">USA<\/td>\n<td width=\"143\">Chicago<\/td>\n<td width=\"158\">HobbyKidsTV<\/td>\n<td width=\"143\">08:30<\/td>\n<td width=\"107\">09:30 9\/3<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">Mexico<\/td>\n<td width=\"143\">Mexico City<\/td>\n<td width=\"158\">ExpCaseros<\/td>\n<td width=\"143\">09:30<\/td>\n<td width=\"107\">10:30 9\/3<\/td>\n<\/tr>\n<tr>\n<td width=\"135\">USA<\/td>\n<td width=\"143\">San Francisco<\/td>\n<td width=\"158\">Chris Pirillo<\/td>\n<td width=\"143\">08:00<\/td>\n<td width=\"107\">11:00 9\/3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The full schedule also is available\u00a0at\u00a0<a href=\"http:\/\/www.starwars.com\/news\/the-force-awakens-around-the-world-star-wars-fans-invited-to-join-global-event-on-youtube\">www.StarWars.com<\/a>.<\/p>\n<p>Several countries will join the live stream from YouTube Spaces (Berlin, Tokyo, London), with\u00a0<em>Star Wars<\/em>\u00a0commentators Anthony Carboni and Andi Gutierrez hosting the event from the YouTube Space, Los Angeles.<\/p>\n<p>Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent\u00a0<em>Star Wars\u00a0<\/em>events.<\/p>\n<p>The global celebration culminates at midnight local time, when many retailers around the world will open their doors to fans to purchase\u00a0<em>Star Wars: The Force Awakens<\/em>\u00a0toys, collectibles, books, apparel and more. Visit\u00a0<a href=\"http:\/\/starwars.com\/\">starwars.com<\/a>\u00a0for more details on participating locations. Additionally, select Disney Store locations around the world will take part.\u00a0 More details are available at\u00a0<a href=\"http:\/\/www.disneystore.com\/ForceFriday\">www.DisneyStore.com\/ForceFriday<\/a>.<\/p>\n<p>Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday.<\/p>\n<p><strong><u>About Disney Consumer Products<\/u><\/strong><strong><u>\u00a0and Interactive Media<\/u><\/strong><\/p>\n<p>Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our company&#8217;s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to\u00a0apps, books and console games.\u00a0DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.<\/p>\n<p><strong><u>\u00a0<\/u><\/strong><\/p>\n<p><strong><u>About Lucasfilm Ltd.<\/u><\/strong><\/p>\n<p>Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company&#8217;s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary\u00a0<em>STAR WARS<\/em>\u00a0and\u00a0<em>INDIANA JONES<\/em>\u00a0franchises. Lucasfilm Ltd. is headquartered in northern California.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>About Maker Studios<\/u><\/strong><\/p>\n<p>Maker Studios is the global leader in online short-form video and the largest content network on YouTube. Maker specializes in reaching millennial audiences across multiple programming genres. Maker\u2019s network includes 55,000 independent creators from more than 100 countries, attracting over 10 billion views per month, with a growing scale driven by its robust technology platform, direct-to-consumer distribution and data analytics. Maker is home to many of the world\u2019s leading online talent and award-winning original programs such as \u201cEpic Rap Battles of History.\u201d Maker Studios is a wholly owned subsidiary of The Walt Disney Company and is headquartered in Los Angeles, with operations in New York, London and Singapore. For more information visit\u00a0<a href=\"http:\/\/www.makerstudios.com\/\">www.makerstudios.com<\/a>.<\/p>\n<p><i>1: Source: Tubefilter; Top 100 Most Viewed YouTube Channels Worldwide, January 2015 &#8211; March 2015; Data provided by Tubefilter, OpenSlate &amp; YouTube<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next generation of Star Wars toys, collectibles, books, and apparel is in range! Star Wars: The Force Awakens products will land in our galaxy on September 4, 2015, at 12:01 a.m. \u2014 \u201cForce Friday\u201d \u2014 with stores around the world opening their doors at midnight for a special celebration of all things Star Wars. &hellip; <a href=\"https:\/\/yakfaceforums.com\/main\/2015\/08\/25\/star-wars-force-friday-preview\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Star Wars Force Friday Preview<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,1770,73,1392,550],"class_list":["post-25656","post","type-post","status-publish","format-standard","hentry","category-collecting","tag-disney","tag-force-friday","tag-lucasfilm","tag-the-force-awakens","tag-youtube"],"_links":{"self":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/25656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/comments?post=25656"}],"version-history":[{"count":2,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/25656\/revisions"}],"predecessor-version":[{"id":25660,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/25656\/revisions\/25660"}],"wp:attachment":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/media?parent=25656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/categories?post=25656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/tags?post=25656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}