{"id":32159,"date":"2017-02-16T10:05:23","date_gmt":"2017-02-16T16:05:23","guid":{"rendered":"https:\/\/yakfaceforums.com\/main\/?p=32159"},"modified":"2017-02-16T10:11:15","modified_gmt":"2017-02-16T16:11:15","slug":"mark-your-calendars-for-force-friday-ii","status":"publish","type":"post","link":"https:\/\/yakfaceforums.com\/main\/2017\/02\/16\/mark-your-calendars-for-force-friday-ii\/","title":{"rendered":"Mark Your Calendars for Force Friday II"},"content":{"rendered":"

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Countdown begins for world-wide release of \u201cStar Wars: The Last Jedi\u201d products\u00a0plus new product packaging revealed!<\/p>\n

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Glendale, Calif. (February 16, 2017)<\/b>\u00a0\u2013 Disney and Lucasfilm today announced Star Wars Force Friday II, a global fan event celebrating the launch of new products inspired by the highly anticipated \u201cStar Wars: The Last Jedi.\u201d Toys, collectibles, books, apparel and more will go on sale beginning at 12:01 a.m. on September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars.<\/p>\n

\u201cThe first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,\u201d says Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. \u201cWe\u2019re excited to confirm that Star Wars Force Friday is back for \u2018The Last Jedi\u2019. Plans for this year\u2019s world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga.\u201d<\/p>\n

Star Wars fans around the globe embraced Force Friday in 2015, with hundreds of thousands turning up to stores at midnight to be the first to get their hands on merchandise from \u201cStar Wars: The Force Awakens.\u201d Toys from the new line were revealed via a global live-stream unboxing event that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. Fans took to social media to share their experiences with nearly 3 billion Twitter impressions about the events, using #ForceFriday.<\/p>\n

Jill Wilfert, Vice President of global licensing and entertainment from The LEGO Group comments, \u201cIt was so much fun to be a part of Star Wars Force Friday, and we can\u2019t wait for fans to join this year\u2019s celebration as we reveal new \u2018Star Wars: The Last Jedi\u2019 products during Force Friday II \u2013 a global event that will connect fans and families, and allow them to build, create and share their experiences with others.\u201d<\/p>\n

Details of how fans can participate will be revealed closer to the event but the world-wide launch will tap new technology and Star Wars mythology to create a unique experience for fans. Just like 2015, products for \u201cThe Last Jedi\u201d will be kept under wraps until Force Friday II to preserve surprises for fans. As well as introducing new characters from the movie in toy form, the line will build on the success of products like Sphero\u2019s BB-8, introducing more innovative technology to bring the characters and stories from the film to life in unique ways.<\/p>\n

\u00a0\u201cToys play a unique role in the Star Wars universe, and we\u2019re proud to have been part of that incredible legacy for the past forty years. The new line for \u2018The Last Jedi\u2019 is our most innovative yet, and we\u2019re excited to unveil it on Force Friday II,\u201d said Samantha Lomow, Senior Vice President at Hasbro.<\/p>\n

\u00a0\u201cStar Wars: The Force Awakens\u201d is the highest grossing movie of all time domestically and that success was mirrored at retail. NPD[1]\u00a0reported that Star Wars was the number one toy property in the U.S. for 2016 and 2015, and that during the week of Force Friday, $1 for every $11 spent on toys was on a Star Wars item. Additionally, the popularity of the movie propelled Star Wars onto the top ten toy list for both boys and girls for the first time ever in 2015[2].<\/p>\n

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Also being revealed today is a first look at packaging for \u201cStar Wars: The Last Jedi\u201d products which feature leading heroes: Poe Dameron, Rey and Finn. The trio will be featured on Star Wars packaging beginning September 1, 2017.<\/p>\n

Fans can stay tuned to\u00a0StarWars.com<\/a>\u00a0for more details on Force Friday II events, and can follow the conversation on social using #ForceFridayII.<\/p>\n

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[1]\u00a0Source: The NPD Group Inc. \/ Retail Tracking Service, January-December 2016; Weekly Retail Tracking Service, August 30-September 5, 2015<\/p>\n

[2]\u00a0Source: National Retail Federation \/ Top Toys list for 2015 holiday season, November 24, 2015<\/p>\n","protected":false},"excerpt":{"rendered":"

Countdown begins for world-wide release of \u201cStar Wars: The Last Jedi\u201d products\u00a0plus new product packaging revealed!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,1770,73,312,2225],"class_list":["post-32159","post","type-post","status-publish","format-standard","hentry","category-collecting","tag-disney","tag-force-friday","tag-lucasfilm","tag-packaging","tag-the-last-jedi"],"_links":{"self":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/32159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/comments?post=32159"}],"version-history":[{"count":3,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/32159\/revisions"}],"predecessor-version":[{"id":32164,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/32159\/revisions\/32164"}],"wp:attachment":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/media?parent=32159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/categories?post=32159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/tags?post=32159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}