{"id":56042,"date":"2022-12-06T21:02:21","date_gmt":"2022-12-07T03:02:21","guid":{"rendered":"https:\/\/yakfaceforums.com\/main\/?p=56042"},"modified":"2022-12-06T21:30:15","modified_gmt":"2022-12-07T03:30:15","slug":"rotj40-tvc-at-st-collapsing-under-the-weight-of-mediocrity","status":"publish","type":"post","link":"https:\/\/yakfaceforums.com\/main\/2022\/12\/06\/rotj40-tvc-at-st-collapsing-under-the-weight-of-mediocrity\/","title":{"rendered":"Editorial: ROTJ40 TVC AT-ST &#8211; Collapsing Under the Weight of Mediocrity"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/yakfaceforums.com\/main\/wp-content\/uploads\/2022\/12\/ATST_fallen.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/yakfaceforums.com\/main\/wp-content\/uploads\/2022\/12\/ATST_fallen.jpg\" alt=\"\" class=\"wp-image-56047\" width=\"495\" height=\"213\" srcset=\"https:\/\/yakfaceforums.com\/wp-content\/uploads\/2022\/12\/ATST_fallen.jpg 800w, https:\/\/yakfaceforums.com\/wp-content\/uploads\/2022\/12\/ATST_fallen-300x129.jpg 300w, https:\/\/yakfaceforums.com\/wp-content\/uploads\/2022\/12\/ATST_fallen-768x330.jpg 768w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><figcaption class=\"wp-element-caption\">No chicken walkers were harmed in the making of this article.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u201cVote with your wallets\u201d is a phrase that is becoming all too common these days. As prices continue to rise, the responsible thing to do is to evaluate the value of our purchases \u2014 especially when what is being (re)offered has so little newness to entice the target market in which the anniversary products are aimed. A decade-plus old vehicle with a near two decades old figure for a price knocking on the door of $100 doesn\u2019t scream nostalgia as so much as near-sightedness, especially when it can\u2019t support its own weight* let alone that price point. Haven\u2019t these molds paid for themselves several times over due to their previous offerings? Sure, there is that segment of the market that don\u2019t have this yet as new collectors are \u201cengaging with this iconic expression for the first time\u201d (or some other corporate speak), but can they honestly say this warrants that price tag? Surely they have sales data showing AT-STs getting blown out at clearance in their previous iterations. That brings us to Chewbacca who will be stuffed unceremoniously in the box &#8211; bagged like an egg roll with a side of disappointment &#8211; knowing that we could have had him on the alternate film-out cardback from ROTJ. I wouldn\u2019t put it past the brand team to offer it later in the mainline on that alternate card (wasting a figure slot no doubt) and claim to have listened to the fans.<\/p>\n\n\n\n<p>So, make yourselves heard and vote with your wallets.<\/p>\n\n\n\n<p>*<a href=\"https:\/\/www.youtube.com\/watch?v=L5ByUxQDBdk\">Hasbro claims<\/a> to have addressed the stability issues in this version.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cVote with your wallets\u201d is a phrase that is becoming all too common these days. As prices continue to rise, the responsible thing to do is to evaluate the value of our purchases \u2014 especially when what is being (re)offered has so little newness to entice the target market in which the anniversary products are &hellip; <a href=\"https:\/\/yakfaceforums.com\/main\/2022\/12\/06\/rotj40-tvc-at-st-collapsing-under-the-weight-of-mediocrity\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Editorial: ROTJ40 TVC AT-ST &#8211; Collapsing Under the Weight of Mediocrity<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[39,86,1730,248,3364,160,481],"class_list":["post-56042","post","type-post","status-publish","format-standard","hentry","category-collecting","tag-hasbro-2","tag-kenner","tag-return-of-the-jedi","tag-rotj","tag-rotj40","tag-tvc","tag-vintage-collection"],"_links":{"self":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/56042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/comments?post=56042"}],"version-history":[{"count":8,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/56042\/revisions"}],"predecessor-version":[{"id":56052,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/56042\/revisions\/56052"}],"wp:attachment":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/media?parent=56042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/categories?post=56042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/tags?post=56042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}