{"id":7530,"date":"2012-07-12T16:29:20","date_gmt":"2012-07-12T21:29:20","guid":{"rendered":"https:\/\/yakfaceforums.com\/main\/?p=7530"},"modified":"2012-07-12T16:29:20","modified_gmt":"2012-07-12T21:29:20","slug":"new-lego-sets-at-sdcc","status":"publish","type":"post","link":"https:\/\/yakfaceforums.com\/main\/2012\/07\/12\/new-lego-sets-at-sdcc\/","title":{"rendered":"New LEGO Sets at SDCC"},"content":{"rendered":"

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LEGO Systems Celebrates a New Theme Each Day at San Diego Comic-Con<\/p>\n

-Surprises abound for fans as construction toy maker unveils new playsets, life-sized models, mystery builds, contests and one-of-a-kind giveaways in support of popular licensed properties-<\/p>\n

SAN DIEGO COMIC-CON (July 11, 2012) \u2013 LEGO Systems, Inc., the world\u2019s leading construction toy manufacturer, unveils its largest ever San Diego Comic-Con presence with a \u201ctheme of the day\u201d calendar of events that celebrates its top licensed properties including LEGO\u00ae THE LORD OF THE RINGS\u2122 and LEGO THE HOBBIT\u2122, LEGO Super Heroes, LEGO Star Wars\u2122 and LEGO NINJAGO. LEGO Systems welcomes show attendees with displays of life-size models, first-ever \u201creveals\u201d of LEGO building sets and limited edition giveaways. In addition, attendees are invited to help \u201cbuild\u201d a section of its booth each day that features 7.5 feet tall mosaics of Comic Con favorites at booth #2829 of the San Diego Convention Center, July 12-15.<\/p>\n

\u201cEach year we\u2019re overwhelmed by the excitement Comic-Con fans show toward the LEGO brand and the new playsets we introduce based on their favorite characters and storylines,\u201d said Michael McNally, brand relations director, LEGO Systems, Inc. \u201cAs we celebrate our 80th anniversary this year, we\u2019re pulling out all the stops in San Diego to show fans how the classic LEGO brick continues to build popularity among children and adults of all ages with a rotation of themes and activities for fans of all interests.\u201d<\/p>\n

LEGO The Lord of the Rings and LEGO The Hobbit- Thursday, July 12\u00a0<\/strong>
\nEpic characters and scenes take LEGO form in the newly released LEGO THE LORD OF THE RINGSTM collection, based on the popular THE LORD OF THE RINGS trilogy. Additionally, to coincide with the release of The Hobbit: An Unexpected Journey in December, LEGO Systems will introduce a collection of LEGO THE HOBBIT: AN UNEXPECTED JOURNEY\u2122 building sets in December 2012.<\/p>\n

The imaginations of fans attending the show will journey to Middle-earth when they catch a sneak peek of the first LEGO The Hobbit set in the upcoming collection, and a preview of short videos for LEGO THE LORD OF THE RINGS that are scheduled to air on Cartoon Network. The excitement continues with a hands-on Hobbit-themed scavenger hunt to build Bilbo Baggins in LEGO minifigure form. Attendees may pick up the first piece of Bilbo along with a special Middle-earth map at the LEGO booth, which will lead them on a show floor journey to collect the missing pieces to complete the Bilbo minifigure. The reverse side of the map includes instructions for a LEGO THE LORD OF THE RINGS contest that challenges fans to build any scene from THE LORD OF THE RINGS trilogy for a chance to win a trip to LEGOLAND\u00ae California along with a Warner Bros. studio tour. For those not attending the show, instructions can be found at http:\/\/thelordoftherings.LEGO.com. LEGO Systems will also host a raffle to award one lucky winner a custom 5-inch model of Bilbo made completely out of LEGO bricks.<\/p>\n

LEGO Super Heroes \u2013 Friday, July 13\u00a0<\/strong>
\nLEGO Super Heroes: DC Universe TM adventures soar to new heights with the public debut of 2013 LEGO Super Heroes minifigures.<\/p>\n

To spotlight the collection that recreates famous DC Comic Super Heroes and Super Villains with a collection of sets and buildable characters, LEGO Systems will display a LEGO Super Heroes DC Universe 3-D mosaic featuring iconic images of Wonder Woman\u2122, Batman\u2122 and Superman\u2122. One raffle winner will receive an exclusive 5-inch Batman model in LEGO form.<\/p>\n

LEGO Super Heroes: MARVEL sets and buildable action figures bring scenes of great Marvel characters such as the Avengers, Spider-Man and X-Men to life, in addition to new characters unveiled for the first time in their 2013 LEGO MARVEL Super Heroes minifigure form. A life-size model of the Incredible Hulk in LEGO form will dominate the show floor, 2012 construction sets will be displayed and an exclusive 5-inch Spider-Man in LEGO form will be given away to one lucky winner who enters Friday\u2019s raffle.
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LEGO Star Wars \u2013 Saturday, July 14<\/strong>
\nMay the Force be with San Diego Comic-Con visitors as LEGO Systems unveils the new LEGO Star Wars Rancor Pit construction set, one of 20 new LEGO Star Wars sets launching in 2013 and a sneak preview of the latest LEGO Star Wars episode slated to air on Cartoon Network. To complete this day\u2019s expedition, a one-of-a-kind 5-inch Luke Skywalker in LEGO form will be given away to one lucky winner who enters the raffle.<\/p>\n

LEGO NINJAGO \u2013 Sunday, July 15<\/strong>
\nOne of the most successful LEGO play themes ever, NINJAGO introduces a new chapter to a storyline that merges classic construction with social and virtual gaming experiences, anchored by 26 episodes of the NINJAGO: Masters of Spinjitzu animated television series airing on Cartoon Network. Devoted ninjas should gather at the LEGO booth at 2 PM PST on Sunday for a special Ninjago announcement that will further the excitement of this original story. An exclusive panel discussing all things LEGO NINJAGO takes place Sunday morning at 10:30 AM in room #8. A one-of-a-kind 5-inch green LEGO Ninja will be awarded to winner of Sunday\u2019s raffle.<\/p>\n","protected":false},"excerpt":{"rendered":"

LEGO Systems Celebrates a New Theme Each Day at San Diego Comic-Con -Surprises abound for fans as construction toy maker unveils new playsets, life-sized models, mystery builds, contests and one-of-a-kind giveaways in support of popular licensed properties-<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[23,117],"class_list":["post-7530","post","type-post","status-publish","format-standard","hentry","category-collecting","tag-lego-2","tag-sdcc"],"_links":{"self":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/7530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/comments?post=7530"}],"version-history":[{"count":1,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/7530\/revisions"}],"predecessor-version":[{"id":7532,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/posts\/7530\/revisions\/7532"}],"wp:attachment":[{"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/media?parent=7530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/categories?post=7530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yakfaceforums.com\/main\/wp-json\/wp\/v2\/tags?post=7530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}