Playmation is the next step in the evolution of play, where digital gets physical and imagination becomes real. The groundbreaking system of toys and wearables uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from across The Walt Disney Company. The systems kicks off with the Marvel Universe in 2015, Star Wars in 2016 and Frozen in 2017. Visit Playmation.com for more details.