Mark Your Calendars for Force Friday II

Countdown begins for world-wide release of “Star Wars: The Last Jedi” products plus new product packaging revealed!

Glendale, Calif. (February 16, 2017) – Disney and Lucasfilm today announced Star Wars Force Friday II, a global fan event celebrating the launch of new products inspired by the highly anticipated “Star Wars: The Last Jedi.” Toys, collectibles, books, apparel and more will go on sale beginning at 12:01 a.m. on September 1, 2017, with stores around the world opening for a weekend-long celebration of all things Star Wars.

“The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail,” says Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re excited to confirm that Star Wars Force Friday is back for ‘The Last Jedi’. Plans for this year’s world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga.”

Star Wars fans around the globe embraced Force Friday in 2015, with hundreds of thousands turning up to stores at midnight to be the first to get their hands on merchandise from “Star Wars: The Force Awakens.” Toys from the new line were revealed via a global live-stream unboxing event that unfolded over 18 hours, 15 different cities and 12 countries, attracting millions of views on YouTube. Fans took to social media to share their experiences with nearly 3 billion Twitter impressions about the events, using #ForceFriday.

Jill Wilfert, Vice President of global licensing and entertainment from The LEGO Group comments, “It was so much fun to be a part of Star Wars Force Friday, and we can’t wait for fans to join this year’s celebration as we reveal new ‘Star Wars: The Last Jedi’ products during Force Friday II – a global event that will connect fans and families, and allow them to build, create and share their experiences with others.”

Details of how fans can participate will be revealed closer to the event but the world-wide launch will tap new technology and Star Wars mythology to create a unique experience for fans. Just like 2015, products for “The Last Jedi” will be kept under wraps until Force Friday II to preserve surprises for fans. As well as introducing new characters from the movie in toy form, the line will build on the success of products like Sphero’s BB-8, introducing more innovative technology to bring the characters and stories from the film to life in unique ways.

 “Toys play a unique role in the Star Wars universe, and we’re proud to have been part of that incredible legacy for the past forty years. The new line for ‘The Last Jedi’ is our most innovative yet, and we’re excited to unveil it on Force Friday II,” said Samantha Lomow, Senior Vice President at Hasbro.

 “Star Wars: The Force Awakens” is the highest grossing movie of all time domestically and that success was mirrored at retail. NPD[1] reported that Star Wars was the number one toy property in the U.S. for 2016 and 2015, and that during the week of Force Friday, $1 for every $11 spent on toys was on a Star Wars item. Additionally, the popularity of the movie propelled Star Wars onto the top ten toy list for both boys and girls for the first time ever in 2015[2].

Also being revealed today is a first look at packaging for “Star Wars: The Last Jedi” products which feature leading heroes: Poe Dameron, Rey and Finn. The trio will be featured on Star Wars packaging beginning September 1, 2017.

Fans can stay tuned to for more details on Force Friday II events, and can follow the conversation on social using #ForceFridayII.


[1] Source: The NPD Group Inc. / Retail Tracking Service, January-December 2016; Weekly Retail Tracking Service, August 30-September 5, 2015

[2] Source: National Retail Federation / Top Toys list for 2015 holiday season, November 24, 2015

  • Gothiczartan84

    Anyone going to that event let’s start mentioning if Hasbro would sell the 3.75″ highly articulated action figure line to Hot Toys. Would you like that idea if Hasbro doesn’t make them at all or not anymore?

  • Bombadgungan

    So Rey,Finn and Poe are in The Last Jedi??? Whoa, spoiler alert! 😉

  • Bombadgungan

    “The new line for ‘The Last Jedi’ is our most innovative yet.”

    I’ve got a bad feeling about this. Doesn’t Hasbro know by now that the fans didn’t ask for innovation? They want the same ol’ same ‘ol that was done from 2010-2012.

  • LaurenceQuint

    Not sure I like the choice of three heroes on the box. Used to just be one villain. Obviously they’re trying something new because Rey and Finn were arguably more popular than Kylo.

    Still, it’ll feel strange to have their faces on products that don’t feature those characters.

  • I am not loving the new packaging design, it looks like a pod racer flag or maybe a sneaker box.

  • Wow the box looks pretty good, but its also probably because the black and red box is so worn out by now.

    • Bombadgungan

      This reminds me of the old Legacy Collection 2009-2010 packaging. That was fine at the time, but white for Star Wars packaging always seems a bit odd to me. I much prefer the darker colors.

      • Thats true and I didnt realize that packaging has rarely been predominately white till you said it. I remember the LC because I started collecting towards the end of that line, but looking back at all cards I can see they have tended to be darker colors. Perhaps discover the force was one of the only other packaging that made use of lighter colors.

  • ADMIRAL’S Army

    I’m liking the box. Red and white works well. I hope the characters are all given slightly different looks. Doing this in the original trilogy helped each movie feel different.

  • zayne

    hear the cries, feel the tears

  • Kolviin

    Wasn’t the Rogue One release Force Friday II?

  • Mateo Galvez

    It looks like Rey is wearing a new Jedi outfit

    • Brian Beck

      Yeah, and I like her hair like that also. I’m sure there will be 3 “exclusives” that we can’t find 😉

      • Bombadgungan

        I figured that was supposed to be Rey, but it almost doesn’t look like Daisy Ridley to me. I’m not sure I like this new look, but as @admiralsarmy:disqus said, I guess we do want a slightly different look to our main heroes from movie to movie.