Hasbro has issued a press release stating that by 2022, they plan to phase out plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs. The company’s ambition is to eliminate virtually all plastic in packaging for new products by the end of 2022. For the details, visit newsroom.hasbro.com
How will this effect the look of iconic action figure lines like the Vintage Collection and Black Series or does the switch to bioPET (from PVC) in bubbles and window boxes already address that initiative?
Lucasfilm has revealed the official key art for the packaging that we’ll see across thousands of different products for Star Wars: The Rise of Skywalker.
As a follow-up to our original report back in January regarding the designation error for Bucket (R3-B7), it appears that Hasbro has updated the packaging to the correct number “R1-J5” per a new report from Dan at StarWarsCollector.com. Head on over for the full report.
We’ve had these two in our master list for some time but Walmart has finally updated with images for the TIE Fighter Pilot and Chewbacca & Porg Character Cars from Hot Wheels. As you can see, the packaging features a black Star Wars logo on a white background — like Hasbro’s Star Wars: Resistance line and LEGO’s (leaked) packaging mockups. Plan on seeing a lot of this look for 2019. Click on through for the carded shots.
Continue reading New Hot Wheels Character Cars Revealed
Rumor suggests that we will see a packaging revision for the 6″ Black Series in 2018. So far, Hasbro has elected to keep the same basic profile/shape since it’s inception. What do you think? Is a total reinvention/rebranding warranted, something akin to the Marvel Legends line, or should they keep the box and simply change the accent color?
Our friend and First Order Transmissions co-host Corey has gotten his mechanical hand on the first 11 basic figures from The Last Jedi. Interestingly, Hasbro has elected to scale down the cardbacks once again similar to what they did for the “Lava Vader” and Star Wars Rebels line looks.
Stay tuned for additional images and reviews for all of the first 11 figures coming soon.
There seems to be a touch of confusion surrounding the Celebration Exclusive 6″ Luke Skywalker in regard to the card back. The photography shown on HasbroToyShop today doesn’t convey the reflective quality of the special foil treatment it has, leading to claims that the card back is different. We can confirm that it is the EXACT SAME as what was sold at Star Wars Celebration. The two products were simply photographed under different lighting conditions and at different angles. DO NOT overpay for the Celebration Exclusive “foil card” version.
Countdown begins for world-wide release of “Star Wars: The Last Jedi” products plus new product packaging revealed!
Continue reading Mark Your Calendars for Force Friday II
NY Toy Fair gets under way in a few weeks and, as you know, this year marks the 40th Anniversary of Star Wars. Packaging across many brands will display the above logo and the return of the iconic double racing stripe — at least until the marketing push for The Last Jedi begins that is.
UPDATE: JediNews is currently posting their coverage of the UK Toy Fair in London and this post confirms our teaser from earlier today. Revell’s packaging design always carries the current (or in this case, upcoming) line look for the Star Wars brand and we expect it will be no different for the 40th Anniversary branded products.
As rumored (and expected), there will be a few product repacks carried over from The Force Awakens. Ezra with Speeder Bike, Rey with Speeder and the First Order Assault Walker all get a refresh in the Rogue One packaging. Money saved.