Lucasfilm has revealed the official key art for the packaging that we’ll see across thousands of different products for Star Wars: The Rise of Skywalker.
We’ve had these two in our master list for some time but Walmart has finally updated with images for the TIE Fighter Pilot and Chewbacca & Porg Character Cars from Hot Wheels. As you can see, the packaging features a black Star Wars logo on a white background — like Hasbro’s Star Wars: Resistance line and LEGO’s (leaked) packaging mockups. Plan on seeing a lot of this look for 2019. Click on through for the carded shots.
Rumor suggests that we will see a packaging revision for the 6″ Black Series in 2018. So far, Hasbro has elected to keep the same basic profile/shape since it’s inception. What do you think? Is a total reinvention/rebranding warranted, something akin to the Marvel Legends line, or should they keep the box and simply change the accent color?
Our friend and First Order Transmissions co-host Corey has gotten his mechanical hand on the first 11 basic figures from The Last Jedi. Interestingly, Hasbro has elected to scale down the cardbacks once again similar to what they did for the “Lava Vader” and Star Wars Rebels line looks.
Stay tuned for additional images and reviews for all of the first 11 figures coming soon.
There seems to be a touch of confusion surrounding the Celebration Exclusive 6″ Luke Skywalker in regard to the card back. The photography shown on HasbroToyShop today doesn’t convey the reflective quality of the special foil treatment it has, leading to claims that the card back is different. We can confirm that it is the EXACT SAME as what was sold at Star Wars Celebration. The two products were simply photographed under different lighting conditions and at different angles. DO NOT overpay for the Celebration Exclusive “foil card” version.
Countdown begins for world-wide release of “Star Wars: The Last Jedi” products plus new product packaging revealed!
NY Toy Fair gets under way in a few weeks and, as you know, this year marks the 40th Anniversary of Star Wars. Packaging across many brands will display the above logo and the return of the iconic double racing stripe — at least until the marketing push for The Last Jedi begins that is.
UPDATE: JediNews is currently posting their coverage of the UK Toy Fair in London and this post confirms our teaser from earlier today. Revell’s packaging design always carries the current (or in this case, upcoming) line look for the Star Wars brand and we expect it will be no different for the 40th Anniversary branded products.
Everything looks better in Vintage. The latest product to receive a Kenner packaging homage is Funko’s POP! bobblehead line. These custom vintage boxes were created by the talented designer John Lucas Reyes at Riverspoons Studios. Head on over to their Facebook page for the full gallery.