Tag Archives: packaging

Hasbro To Phase Out Plastic from Packaging By 2022

Hasbro has issued a press release stating that by 2022, they plan to phase out plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs.  The company’s ambition is to eliminate virtually all plastic in packaging for new products by the end of 2022. For the details, visit newsroom.hasbro.com

How will this effect the look of iconic action figure lines like the Vintage Collection and Black Series or does the switch to bioPET (from PVC) in bubbles and window boxes already address that initiative?

New Hot Wheels Character Cars Revealed

We’ve had these two in our master list for some time but Walmart has finally updated with images for the TIE Fighter Pilot and Chewbacca & Porg Character Cars from Hot Wheels. As you can see, the packaging features a black Star Wars logo on a white background — like Hasbro’s Star Wars: Resistance line and LEGO’s (leaked) packaging mockups. Plan on seeing a lot of this look for 2019. Click on through for the carded shots.

Continue reading New Hot Wheels Character Cars Revealed

Cardback Shrinkage for The Last Jedi Basic Figures

Our friend and First Order Transmissions co-host Corey has gotten his mechanical hand on the first 11 basic figures from The Last Jedi. Interestingly, Hasbro has elected to scale down the cardbacks once again similar to what they did for the “Lava Vader” and Star Wars Rebels line looks.

Stay tuned for additional images and reviews for all of the first 11 figures coming soon.

Your Eyes Can Deceive You. Don’t Trust Them.

There seems to be a touch of confusion surrounding the Celebration Exclusive 6″ Luke Skywalker in regard to the card back. The photography shown on HasbroToyShop today doesn’t convey the reflective quality of the special foil treatment it has, leading to claims that the card back is different. We can confirm that it is the EXACT SAME as what was sold at Star Wars Celebration. The two products were simply photographed under different lighting conditions and at different angles. DO NOT overpay for the Celebration Exclusive “foil card” version.

UPDATE: The Return of the Double Racing Stripe

NY Toy Fair gets under way in a few weeks and, as you know, this year marks the 40th Anniversary of Star Wars. Packaging across many brands will display the above logo and the return of the iconic double racing stripe — at least until the marketing push for The Last Jedi begins that is.

UPDATE: JediNews is currently posting their coverage of the UK Toy Fair in London and this post confirms our teaser from earlier today. Revell’s packaging design always carries the current (or in this case, upcoming) line look for the Star Wars brand and we expect it will be no different for the 40th Anniversary branded products.