Hasbro Announces Forces of Destiny Adventure Figures

The line includes new 11-inch “Adventure Figures” depicting characters including Rey, Jyn Erso, Princess Leia, Sabine Wren, plus loveable sidekicks and epic villains like BB-8, Chewbacca and many more. These true to form Adventure Figures bridge the gap between traditional action figures and dolls, opening up a new play experience for Star Wars fans of all ages and genders. Each individually designed figure features dynamic action and multiple points of articulation to help recreate the characters’ adventures and heroic moments with different poses.

The line launches August 1 at mass retailers and HasbroToyShop.com

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  • CT260671

    All I want to say about this collection is, Where is Padme?

  • LaurenceQuint

    I’m not a fan of the large head, Bratz-esque style, but, hey, these aren’t for me anyway.

    I think it’s a smart move by Disney, though, and I hope these are a huge hit.

    And I’ll definitely be watching the shorts! I love the idea of a short, animated anthology series with these characters. Bring on Jyn and Hera!!! The original Clone Wars proved you could do a helluva lot in just a few minutes.

  • Rykrof_Enloe

    Showed them to my daughter. She was halfway interested.

  • Jason

    Heck I would have played with these when I was younger and I’m a guy. The Chewie needs work though. I couldn’t get my 9yo. niece into SW at all. She watched ANH and ESB then said they were boring… She did like Ahsoka though.

  • Lance

    I still think Disney needs to give us a rated R Vader film for us guys.

    • LaurenceQuint

      Yeah, no.

  • Lance

    Disney is going to open up a whole Star Wars theme park soon. They want to make sure that the girls want to go to. I get it. It’s all about making money.

  • Fluke Skycrawler

    Ugliest Chewbacca I have ever seen.

  • Rykrof_Enloe

    We have to remember that we guys are not the target audience here. Disney is trying to reach a broader market than the traditional Star Wars audience, hence Hasbro going that route.

    That being said, I completely understand the resentment toward Hasbro right now considering how they have treated the 3.75″ branch of the brand now for several years.

    I will be downright angry as hell if they branch into playsets for this line considering the infinite kick in sack they have given us loyal buyers begging for playsets/dioramas for the past 20 years now.

    • 80sRobot

      Yeah there was nothing for Rogue One in terms of playsets. In another toy era, I could imagine a Scarif Imperial archives playset that’d be like an homage to the classic Death Star playset. But I may be able to understand where Hasbro is coming from — maybe little boys these days just don’t care about playsets for action figures. And maybe there’s not a large enough collector’s market for this either.

      It makes me think at this point, it will be up to the adult collectors to DIY. That 1:18 scale U-Wing that its creator made and put the plans online is what I think will happen more: Collectors becoming customizers and makers, and sharing their plans online. (This U-Wing reminds me of those gigantic GI Joe battleships and playsets of the 80’s that Hasbro made. Turns out that’s what this guy had in mind. No toy company today would make things this huge.)

      http://imgur.com/a/VCxsf

      https://uploads.disquscdn.com/images/cae460f5f90198c39f3942b5c37c31e17205327ae52e9d7b5031dc8486dd9ef4.jpg

      • Rykrof_Enloe

        That custom is actually part of a recent Yakfinities in our forums. It’s awesome.

  • Brian

    Why is it so hard to find female superhero merchandise? In this
    passionate, sparkling talk, media studies scholar (and father of a Star
    Wars-obsessed daughter) Christopher Bell addresses the alarming lack of
    female superheroes in the toys and products marketed to kids — and what
    it means for how we teach them about the world.

    https://www.youtube.com/watch?v=rAZPIxYvBAE&feature=youtu.be

  • bobcat

    these look kinda cool actually. they sorta remind me of strippers too for some reason. just the look of them. haha

    • clevelandtruth2011

      Pop culture teaches them to be whores at an eary age now. LOL

    • 80sRobot

      The Bratz doll look (for both strippers and these dolls lol). Bratz revolutionized the girls’ doll market several years ago. Their aesthetic now dominates. Frankly, I would not be surprised if Mattel (who own Bratz now, I think) gives in and introduces a Barbie line with this style.

  • clevelandtruth2011

    I like how the lead in photo shows four girl dolls and then goes on to say these are for all genders. Ok guys, are you going to encourage your sons to collect and play wih these?

    • PretenderNx01

      They’re better articulated :p

      • I think it’s pretty clear from the photo that they are indeed articulated.

    • They’re making male characters too, Chewie, Luke, Yoda, kylo Ren, wicket. Let’s not not be so Closed minded shall we?

      • clevelandtruth2011

        I bet you do all your shopping at Target.

      • clevelandtruth2011

        I bet you do all your shopping at Target.

    • Brian

      Yeah, why not?

      • clevelandtruth2011

        The wonders of a gender neutral society… I can see it now… little boys in their nice, neat little dresses playing with their star wars girlie dolls. 🙂

      • clevelandtruth2011

        FYI… my kid is the one beating up your kid on the playground.

  • Captain Yorr

    Has someone asked why Chewbacca and BB-8 are villains yet? I can’t read all the comment to find out. too early lol

    • heybert17

      If that text is from Hasbro it is clear whoever wrote it has no idea what they are talking about, their pictures clearly show BB-8 and Chewie working with them.

  • Like A Bossk

    People from multiple sites say they dislike this toy line but will be like.”Can you run this dcpi?” https://uploads.disquscdn.com/images/d4ab31ad013e781f18ee44fc52778eb2c2a4b8efc5371486344db126bf3bc3a4.jpg

    • Brian Beck

      Yep 😉

  • Brian Beck
    • Captain Yorr

      I know. I’m going crazy keeping up with my Star Wars Collection and DC Super Hero Girls Collection. Especially in the last 2 months. So much at toy fair. I guess I’ll have even more to buy now. Sad thing is really scalpers already figured out they can triple the price of the new Super hero girls. Imagine what they will do with these. I am hoping these dolls bring a lot of new fans and collectors into star wars.

      • Brian Beck

        Agree on both points, have you seen the price of the SDCC Katana exclusive ?

  • Matthew

    Absolutely Ridiculous

    • Bombadgungan

      Sooo… I take it you are not a little girl. 😉

  • 80sRobot

    The doll that looks the most like her real life counterpart is Jyn, because Felicity Jones herself has large, doll-like eyes. 🙂

    I am curious though: Are the new Star Wars movies popular with lots of little girls, and are Rey and Jyn popular among them? It’s really cool if this is so, but I don’t know. The fact that this line will be brought out may suggest Disney sees this potential, or it’s already there, and girls want these characters in contemporary doll design format.

    • ZufallX

      Loads of them

    • My daughters love TFA – but that’s anecdotal evidence

    • PretenderNx01

      Back in the day everybody loved Star Wars whether you were a guy or a girl. Somehow the marketing of the toys became more male-skewing I guess as princesses became the thing to sell to girls.

    • Bombadgungan

      I know there have been plenty of girls who have loved Star Wars and its characters over the years, even before it was “acceptable” for girls to admit. It certainly seems that in recent years comic book heroes and pop culture characters have become more mainstream and that “fandom” has spread across many demographics. It also seems as though there has been a concerted effort to draw the female audience in to Star Wars under Disney leadership.

  • Paul B

    I’ll admit, my initial reaction was WTF?
    But if little girls like it and get into it, why should us grumpy old men complain about It?
    AND they have lots of poa!

    • CT-7567

      I thought Hasbro said kids don’t want multiple poa?

    • Bombadgungan

      Because we’re grumpy old men. It’s what we do. 😉

      I look at these as Star Wars Barbies or perhaps more accurately Star Wars Disney Princess dolls. Not meant to be realistic representations like the Kenner / Hasbro 12″ line of “dolls”, but more of a doll depicting a cartoon character. This is part of the reason why I believe Chewie looks “off” to many people. The doll is not trying to be a faithful recreation of the Chewbacca we know from the movies, but rather a doll of a cartoon caricature of Chewbacca.

  • Lando Plenty

    As a dad of a little girl who loves Star Wars, this is pretty thrilling. Apologies to those whose gut reaction is to defecate on it.

  • Gloriouscollector

    11’……… Where does the scale stop Hasbro? No seriously STOP!

    • That’s the scale of their Disney Princess dolls. I’ll bet these figures will be sold in that aisle.

      • Firestick User

        They won’t be stocked in the boys asile like the new Wonder Woman dolls that don’t seem to be moving. Worst-selling toy line now is the Power Rangers Movie.

  • Adam Holt

    Ahhh! Why does Chewbacca look like a giant baboon? Or like a flying monkey without the little hat? Nightmare fuel!

    • He looks like Stink from the ’90s Land of the Lost series.

      • Brian Beck

        Lol, I grew up on the 70’s version.

    • 80sRobot

      He freaks me out!

    • Adam Holt

      Or the Monkey King

    • Still better than the Hot Toys version

      • Inexplicable Nuclear Balls

        LOL

  • Boba Fettuccini

    I think these are pretty cool. These characters resonate a little more than the DC girls and have a more prominent place in modern mythology. While the animated shorts probably are unnecessary, I think we’re nearing a point where dolls with guns won’t be a big issue. My sister would have loved these as a child, and I’m sure she’ll probably be looking to get some of these now.

    Now, if they’d just discontinue the shampoo bottles to make room for these….

  • nerdtastic4dawin

    Wow…it’s the new Star Wars “girls” show. Anddddddddddd Chewbacca looks HORRIBLE. Good God.

    • HAVE YOU SMELT IT

      hey, that’s a gender neutral wookie, buddy.

      • nerdtastic4dawin

        Nope, it’s Chewie, haha.

        I don’t really mind they are doing a Star Wars show where ALL the leads are women. Not at all. I think Rey and Jyn are fun characters. However, I’m a giant nerd, as my profile name says, and I dig some Star Wars toys…but NOT these, they look horrid.

  • HAVE YOU SMELT IT

    Destined for clearance. lol dolls with guns always do well!

    • Migman72

      It is obvious that this for girls that actually play with dolls. Not for the adult scalper scumbag that scoops up every Sabine figure at retail.

      • Captain Yorr

        My niece is a completist like me. There is is ton of merchandise for the DC Super Hero Girls. Which is very close. Same maker and concept. Anytime a new 6 or 12 inch comes out .Guess what. The scalper have infiltrated this niche. tripling the price of anything new. So these gals will add full to the fire I saddly say. Nothing is safe anymore.

  • Scott from Tulsa

    Exactly. And those are already on clearance. They look cool and if I had little girls I’d get them for sure.

  • Captain Yorr

    Reminds me of The DC Super Hero Girls line

    • 80sRobot

      I’ve been curious to know how well that line is doing with girls. I would be disheartened to learn if they are not doing well.

      • ZufallX

        They’re no Monster High, but not a total face plant either. Which translates to “discontinued”. Toy companies aren’t willing to ride lines like they did in the ’80s. Corporate expectations are ridiculously high.

        • 80sRobot

          It appears most toy lines today are not devised to last for more than a few years in the market anyway. (They’re like TV shows that are hot for a few seasons, run their course, and end.) The companies target a specific age demo of kids, and when they inevitably grow up and move on, the toy line ends by that point. That’s my guess/observation.

          The only exceptions that immediately come to my mind in the toy industry are Barbie, LEGO and NERF.

          • ZufallX

            Don’t forget Hot Wheels. I like to refer to all of those lines as ‘Legacy’ toys 🙂

      • PretenderNx01

        Mattel is still making them two years later, so better than other DC lines?