TJMaxx and Marshalls stores are marking down the smaller scale vehicles – down from $14.99 to $10.00 (and even $7.00 in some cases).
You know the market isn’t accepting Hasbro’s lineup when discount stores, who already have their prices lower than standard retail, are clearancing Hasbro’s product.
Personal suggestion for Hasbro – Stop making smaller vehicles like these. The lower pricepoint doesn’t matter if everyone already has better versions of these toys. Instead, focus on making new items that haven’t been made before, or improving your product.
And it’s a collective punch in the gut to a large portion of your loyal fanbase to refuse to make dioramas/playsets, yet continue down this failed path with this line of vehicles. It’s bad business too. Just ask the retailers who are unable to move this type of product for a profit.