During Hasbro’s 2017 earnings conference call this morning, CEO Brian Goldner stated that, in the future, product launches (i.e. events like Force Friday) for Star Wars entertainment will be timed closer to the entertainment’s release and not have months of lead in as happened with The Force Awakens, Rogue One and The Last Jedi and more in the vein of how it’s being handled for Solo: A Star Wars Story.