Last week, I began to feel some of my worst fears for the Black Series were coming to fruition as I see so few retailers ordering new product for the Christmas shopping season.
By contrast, there are action figure lines that are thriving; so don’t let Hasbro fool you into thinking that kids don’t like action figures anymore, or they don’t like articulation… as those of us know who check more than the Star Wars section, other toy lines like Teenage Mutant Ninja Turtles are constantly selling out and being restocked these past several months.
What do you think? Is Hasbro going to finally right this ship in 2014? Share your thoughts in the forums!
All the rage with the kids in the toy aisle lately (outside of LEGO, of course) seems to be Teenage Mutant Ninja Turtles.
Kindergartners up to adults are devouring these at retail – and there’s some things here that seem to fly in the face of what Hasbro’s doing with their action figure lines these days… these figures are highly articulated, various creatures support the main characters, new vehicles are integrated into the line, and the granddaddy of them all? The line features a huge playset! Oh and one other minor detail – these bigger, more articulated figures cost consumers less at the register than most of Hasbro’s product.
Could Hasbro learn a thing or two from Playmates? Or is Hasbro’s new direction for action figures a better model? Share your thoughts after the jump!
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