While not implicitly Star Wars related, this new G.I.JOE Retaliation promotion from Hasbro’s G.I.JOE brand may be something Star Wars collectors can get behind. It is a custom action figure sweepstakes where you design a figure (male or female) online and if you win it gets produced. Head on over to buildagijoe.com to create your figure today! What do you think of this concept? Let us know here in the comment section or in our forums.