Looks like product development at Hasbro for Episode VII is in full swing as seen above in this screen shot from the Speeder Bike development video released earlier today. While nothing is spoiled in terms of character names, you can see that there is a product labeled “SW E7 secondary hero battler”.

It goes without saying (but I will anyway) that Hasbro has been in “Episode VII mode” for a while now, the purpose of the post is to show the actual, observable “proof” that development has commenced.