Didn’t think yesterday’s “leak” of the Rey (Resistance Outfit) was a big deal? Disney/Lucasfilm seems to think differently as Jeremy Conrad (Furious Fanboys/Star Wars Unity) has received several takedown notices for DMCA violation by simply re-sharing that photo. You can read his account at StarWarsUnity.net
Update: Disney/Lucasfilm is the party issuing the C&Ds over the figure leak, not Hasbro*.
*Apologies to any unnecessary shade thrown your way.