From the  Hasbro Pulse Instagram feed:

We want a Star Wars fan to be the first person to reveal our newest Hasbro Star Wars Black Series product! Submit your video for a chance to win!
NO PURCHASE NECESSARY. ENTER BETWEEN APRIL 13-18, 2018, ONE WINNER WILL BE SELECTED, MUST BE 18+, OPEN TO U.S. RESIDENTS ONLY, FOR OFFICIAL RULES, GO HERE.

Click the image above to watch the video.