In 2005, The Force Was Alive

ROTS

A decade ago, a lot of us were in Star Wars collecting heaven with the ROTS product launch, and literally throwing our money at Star Wars as we ate up the action figure line.  Our good friends at jeditemplearchives have posted some great pics of the retail launch back then.  Take a trip down memory lane, and enjoy the images by clicking here!

Personal Note:  In my opinion, Hasbro should be looking back at what made that toy line so popular and needs a similar approach for The Force Awakens… great variety of vehicles, characters, troops, background aliens, weird droids, nice sculpts, good articulation, etc.  There were very few duds in the ROTS line, and the low price point and excitement for the brand were able to wash the silly figures like “spinning Yoda” and “Force kick Obi Wan” right off the pegs.  Star Wars needs a ROTS-kind of commitment from Hasbro again for this toy line to dominate the toy section like it used to.