Success Or Fail?: Hasbro Pulse TVC Boba Fett’s Throne Room

Initially set to close last Friday, the Vintage Collection Boba’s Fett Throne Room has officially closed for preorders and is listed as “Sold Out”. We now have to wait until late 2023 for this to arrive in our hands. A lot can happen in the world between now and then but thankfully we still have our cash in-hand as, unlike a Haslab campaign, we won’t have to pay for these until September. That said, let’s look at the preorder numbers this generated:

Hasbro Pulse US: 9695 (Max 19750)
Hasbro Pulse UK: 870 (Max 1000)
Hasbro Pulse EU: 529 (Max 1000)

Total: 11094 units preordered (this number may still fluctuate as preorders are cancelled or if/when they reopen.)

What do you think? Based on the numbers sold, it pulled in a little over half of the total allocated product to the 3 Hasbro Pulse stores.

I don’t think I speak out of turn to suggest that this would have had stronger global sales if it was marketed as a Return of the Jedi piece and include Jabba the Hutt — next year is the 40th Anniversary after all.