Tag Archives: blade builders

SDCC 2016: Hasbro Press Release (Star Wars)


Following the success of STAR WARS: The Force Awakens and in anticipation of Rogue One: A Star Wars Story releasing on December 16, 2016, STAR WARS fans will be eager to stop by Hasbro’s Comic-Con booth for exciting reveals and hands-on product experiences.

Join members of the Hasbro STAR WARS team for a panel on Friday, July 22nd at 12:00 p.m. to discuss the popular product line. Attendees will get an in-depth look at Hasbro’s latest action figure offerings, and word on the Holonet is there may also be a few surprises, including a special product reveals. Following the panel, fans can swing by the Hasbro booth at 1:30 p.m. to check-out the Hasbro design team in action as they begin the sketch for the 2016 Black Series fan vote winning figure. And don’t miss the opportunity to pose in the booth wearing your favourite Star Wars cosplay and post your photo on Twitter using #HasbroSWCosplay for a chance to win the convention exclusive STAR WARS: THE BLACK SERIES Figure.

Other exciting STAR WARS activities you won’t want to miss include poster giveaways, cosplay contests and STAR WARS Bladebuilders lightsaber training sessions.

Hasbro Investor Presentation Reveals New Products and Strong Female Engagement


Hasbro this morning gave their pre-Toy Fair Investor Presentation and has made the document available to the public, within the pages you can see new product from figures, to Bladebuilders and more, but also a strong female presence as well.

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Hasbro Investor Presentation Images


For your review, here are the pertinent Star Wars related slides from Hasbro’s Investor Presentation given this morning at Toy Fair 2015.

Images include the first look at several Hero Mashers figures (Vader, Yoda and Stormtrooper) and the logo treatment for the BladeBuilders line of lightsabers.

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