It took them a bit but Hasbro Pulse has started implementing price increases across most of their items on their website – and not just for new items. Older in stock products have also been adjusted to reflect the new MSRPs. Examples for Star Wars brand below. Dollar increase per item shown in red.

Vintage Collection (each)
Standard: $16.99 >> Now $19.99 +$3
Deluxe: $24.99 >> Now $27.99 +$3
Army Builder 4pks: $54.99 >> Now $62.99 +$8
Cantina Adventure 4pk: $64.99 >> Now $74.99 +$10

Black Series (each)
Standard: $24.99 >> Now $27.99 +$3
Deluxe: $33.99 >> Now $39.99 +$6
Trooper 2pks: $39.99 >> Now $46.99 +$7
Clones of the Republic 2pk: $44.99 >> Now $51.99 +$7
Darth Vader & Luke Skywalker 2pk: $69.99 >> Now $79.99 +$10

Walmarts in my area have also started to adjust their prices too by way of those digital price tags. Convenient!