Tag Archives: power the force

2025 “Power the Force” Campaign Announcement

Imagination. Creativity. Adventure. These words not only capture some of the magic of Star Wars and its multigenerational fans, it also describes this year’s Power the Force consumer products campaign.

It’s a big year for Star Wars, with highlights including Star Wars Celebration Japan, the release of Andor A Star Wars Story Season 2, the 20th anniversary of Star Wars: Revenge of the Sith, and the 10th anniversary of Star Wars: The Force Awakens. To celebrate, Power the Force is a yearlong campaign showcasing some of the saga’s iconic ships, favorite characters, memorable droids and, of course, lightsabers.

More details at StarWars.com