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Hasbro Announces Angry Birds Star Wars Product Line

Hasbro Teams Up with Rovio Entertainment and Lucasfilm for New ANGRY BIRDSTM STAR WARS® Line

PAWTUCKET, R.I.— October 8, 2012 – Hasbro, Inc. (NASDAQ: HAS) has announced today it has entered into agreement with LucasFilm to manufacture and globally market a variety of products based on the newly launched STAR WARS edition of the wildly popular ANGRY BIRDS mobile game from Rovio Entertainment. The new ANGRY BIRDS STAR WARS line from Hasbro will launch in the beginning of November 2012.

Hasbro will introduce the line with several new toys based on the ANGRY BIRDS STAR WARS property including the AT-AT ATTACK BATTLE GAME.  The line will also feature new products based on a variety of existing Hasbro properties including the popular JENGA brand and the recently re-launched KOOSH brand, to introduce new play experiences featuring iconic STAR WARS characters re-imagined as high-flying ANGRY BIRDS and villainous pigs.

“We’ve developed a selection of innovative toys and games featuring ANGRY BIRDS STAR WARS that delivers new ways to play for fans of these two great franchises,” said John Frascotti, Chief Marketing Officer for Hasbro. “We’re proud of our heritage of delivering STAR WARS toys that have entertained generations of kids and we’re excited to offer fans of both STAR WARS and ANGRY BIRDS the opportunity to experience their favorite characters and icons in exhilarating new ways.”

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Angry Birds Star Wars Coming Nov. 8

Those wacky Angry Birds, created by Rovio Entertainment, have already been cast into space. Now they are joining forces with the cast of a beloved space saga.

In Angry Birds Star Wars, a totally new edition of the game out Nov. 8 for iOS, Android and computers, the birds and pigs alike will take on the personalities of characters from the Star Wars saga. “They are not Angry Birds dressed up as Star Wars characters,” says Paul Southern, vice president of licensing and consumer products marketing for Lucasfilm Ltd. “They are characters in their own right.”

Read on for the full details…

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