All posts by Jayson

Walmart Planogram Updates Include Vintage Collection

Walmart has finally updated their planogram/aisle reset plans to include the much-neglected Vintage Collection. As you’ve read here and elsewhere, TVC has been relegated to wherever employees stick them as there was no official peg location for them, thus finding them in clearance sections and other unrelated areas of the store.

Thanks to Jason P. for the image.

Vader Immortal: A Star Wars VR Series

ILMxLAB with Oculus have revealed the first teaser for a new VR experience coming in 2019. Vader Immortal: A Star Wars VR Series 

The 3-part series takes place on the lava planet Mustafar between Revenge of the Sithand A New Hope, and features a unique combination of immersive cinematic storytelling and dramatic interactive play. You’ll go inside Vader’s fortress, first seen in Rogue One: A Star Wars Story, which is set in the fiery wasteland the Sith Lord calls home.

For the full details, visit ILMxLAB.com

About That Target Ad….

We’ve received multiple reports regarding the 20% off Star Wars toys (and other items) ad that dropped on Sunday. Due to the vagueness of the terms of the ad, customers/collectors are having to get a managerial override for their purchase(s) to take advantage of the discount. Based on a conversation with Target Guest Experiences, the ad can be determined as misleading and stores should honor the 20% discount on any Star Wars purchase(s). Customers can call Target at 1-800-440-0680 to inquire about the promotion and how it can be interpreted as misleading.