
With Hasbro’s new lineup, I was optimistic that we’d see some real positive changes. And while we might not be drowning in new product like we were with Hasbro’s over-zealous 2012 launch, it’s hard to walk by much of Hasbro’s toy sections these days without yawning.
That being said, I hope that the hobby has better days ahead and we will return to the glory days of 2005-2009 when Hasbro had a better grasp on demand and had a broader selection of impressive figures available at retail. That was all before bandwagon trends like Fighter Pods and Angry Birds became such a priority for them.
I think it’s time to go back to the bread and butter and pull the collectors back in like Hasbro has had to do a couple times in the past and realize that in 2012, they abused the license and pushed kids away… and now most of them moved onto something else. And they won’t be back until Rebels launches.
As for catering to collectors, I’m not sure they are really doing that with their launch to The Black Series. Angry Birds isn’t going to interest anybody – not kids or adults. It’s a lame crossover that has been overplayed. Yet they’ll invest in this instead of some 3.75″ environments. Seriously?
Do you agree? Disagree? Read my full rant and share your thoughts in the forums!