
Hasbro Teams Up with Rovio Entertainment and Lucasfilm for New ANGRY BIRDSTM STAR WARS® Line
PAWTUCKET, R.I.— October 8, 2012 – Hasbro, Inc. (NASDAQ: HAS) has announced today it has entered into agreement with LucasFilm to manufacture and globally market a variety of products based on the newly launched STAR WARS edition of the wildly popular ANGRY BIRDS mobile game from Rovio Entertainment. The new ANGRY BIRDS STAR WARS line from Hasbro will launch in the beginning of November 2012.
Hasbro will introduce the line with several new toys based on the ANGRY BIRDS STAR WARS property including the AT-AT ATTACK BATTLE GAME. The line will also feature new products based on a variety of existing Hasbro properties including the popular JENGA brand and the recently re-launched KOOSH brand, to introduce new play experiences featuring iconic STAR WARS characters re-imagined as high-flying ANGRY BIRDS and villainous pigs.
“We’ve developed a selection of innovative toys and games featuring ANGRY BIRDS STAR WARS that delivers new ways to play for fans of these two great franchises,” said John Frascotti, Chief Marketing Officer for Hasbro. “We’re proud of our heritage of delivering STAR WARS toys that have entertained generations of kids and we’re excited to offer fans of both STAR WARS and ANGRY BIRDS the opportunity to experience their favorite characters and icons in exhilarating new ways.”
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